M. Hatter’s Teahouse & Bakery
Victorian England’s tea time tradition meets modern American coffee culture. Our challenge was to bring this concept to life by creating a fun, eclectic visual brand that could be used across multiple platforms. An original logo, color palette, packaging assets, swag guidelines and brand integration strategy for the physical spaces were all designed. (Kansas City, MO)
Main logo and variations
Brand elements – colors, fonts, etc.
Brand elements – the Hatter and his gang of hearts
Community Chalkboard with metal backing. Painted Victorian style frames have magnetic mounts and can be infinitely reconfigured
"Tea time anytime" mural painted directly on to brick wall that includes a working backwards clock
Restroom walls have stylized Victorian style wallpaper pattern and offer gender specific fanciful advice
Custom Tea Mugs will be for sale
Custom Packaging for beverages and baked goods
T-shirts will be fun & eclectic
A collection of stylized pillows used in M. Hatter's will also be available for sale to take home