UTD Student Services Building
The University of Texas at Dallas was looking for a unique wayfinding system for their new SSB to contrast the modern aesthetic of the architecture. Leveraging the school’s branding and campus diversity, we designed a vibrant multi-layered navigational solution to guide students, faculty, and visitors through the space. (Richardson, TX)
Color coded, artistic wall murals offer the level number in over a dozen languages to reflect the multicultural student body. Custom directional signage was placed atop these at key decision making points
This two tiered strategy was also used on strategic columns to create "pillars of communication." Freestanding mobile directories were created for high volume times such as enrollment and/or special events
Level 1 – Orange theme
Level 1 – Orange theme
Level 2 – Green theme
Level 2 – Green theme
Level 3 – Orange theme
Level 4 – Green theme
Atrium – Hanging mobile sculptures in the form of the "Astros" mascot create a kinetic art installation that moves with the ambient breeze throughout the day
Elevators – A modern, graphic map of the building can be found in both elevators. This was also offered as a PDF to new students during orientation